During a time in Persian rug weaving where commercialization and quantity was overtaking artisan craft and quality, Dilmaghani sought to preserve the integrity of his product, insisting on no less than the best.   The firm adopted and maintained a strict code for Cyrus Crown Carpets in order to maintain their unparalleled excellence.

The firm extensively documented their carpets to ensure they were met with the highest approval.  Some original documents maintained by the Company can be used as reference to trace matching numbers on rug seals and tags of their carpets back to the area the rug was produced and in some cases, even rug weaver names.

Mehdi Dilmaghani’s original comments on the carpet.

Materials used were always the most choice available and new materials were always tested to assure highest of grade and results.  The firm went to great lengths to procure not only the best dyes available, but the most pure essences of natural dyes including indigo and most importantly, the highly coveted Kerman carpet legacy, natural Cochineal dye.

All carpets were thoroughly inspected on the looms and upon receipt.  In the unlikely event a Crown Carpet did not meet the standards while on the loom, the Crown trademark would not be woven in, or worse, a carpet would be disbanded of its Crown prior to the finishing process.  The unacceptable carpet would then be sold at a local Bazaar as a castaway, never to be seen or purchased by Dilmaghani’s German, London and American consumer.

In the unlikely event a Crown Carpet was not up to par and slipped through Persian inspections, it was harshly criticized by Mehdi upon receipt.

A long time porter for the firm’s New York headquarters once told a shocking story:  On one occasion they were ordered to destroy a very large and beautiful room size Kerman Carpet.

It was only later they discovered the carpet was not up standards, was disbanded of its Crown overseas, had been intended for sale at the local Kerman Bazaars for tourists but was mistakenly sent to New York.